I got tired of being lied to.
Not in some dramatic way. Just standing in my kitchen one night, holding a bottle of "high protein" gummies I'd paid way too much for, doing the math on the back of the label. Two gummies. Twenty grams of protein. I'd been around supplements long enough to know that's physically impossible — there isn't room for 20g of protein in a gummy that size. People online were literally putting these things on kitchen scales and proving the numbers were fiction.
That was the moment nobs started. Not with a business plan. With being annoyed.
Because here's the thing nobody in this industry wants to say out loud: most protein gummies are a magic trick. Inflated numbers. Collagen quietly swapped in for real protein and sold like it's the same thing — it isn't. "Protein blends" that hide how little is actually in there. Labels you'd need a chemistry degree to decode. And all of it aimed at people like me — broke, busy, trying to eat a little better without choking down another chalky shake.
So we built the opposite of all that.
nobs is 8g of complete, grass-fed whey isolate per serving. Not 20. Not "20." Eight. Four gummies. Real numbers you can put on a scale and check yourself — and we'd actually love it if you did. Zero added sugar, because the whole point was a treat that doesn't feel like cheating. Mango, because it should taste like something you'd want anyway, not like medicine.
No shaker. No prep. No bloat. No collagen pretending to be protein. No mystery blend. The full Supplement Facts are right there, public, whey listed first — because if a brand won't show you the label, the label is the problem.
We're not here to replace your whey tub or out-science the gym bros. nobs is the top-up for the day you ate decent but came up short. The thing you grab after class, before bed, on the way out the door. The sweet-tooth fix at 9pm that actually does something for you instead of working against you.
That's it. That's the whole pitch. Real protein, honest numbers, tastes like candy, fits in your bag.
No lies. No BS. Just nobs.
— Paco, founder